Tuesday, June 6, 2017

Everything old is new again.

The Monocraft business is said to have commenced in approximately 1927 by brothers Michael and Joseph Chernow, first based in Brooklyn, New York USA.

They  launched “Initials by Monocraft” and targeted car owners looking to personalise their vehicles with decals which quickly developed into metal initials.

After the depression this was a luxuary which most people could not afford so they changed direction and produced personalised handbags. The handbags were was a huge success. 

In 1937 Monet jewellery was launched and Monocraft continued as the parent company. They produced finely crafted pieces with top quality materials that were affordable for all woman.

In November 1985 Monet became part of the Crystal Brands Apparel Group along with two apparel lines that were not profitable. In order to increase profits the head of the company purchased two costume jewellery lines from Hallmark, they were Trifari and Marvella and the three companies went on to become one of the largest costume jewellery makers in the world.




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