Saturday, December 9, 2017

Post war hair salons.

During these postwar years, the salon became a cherished second space for women outside the home. The task of “setting” hair into the molded hairdos popular in the day, such as Veronica Lake’s cascading S-shaped waves or Grace Kelly’s sculpted bob, required regular appointments at the salon, establishing it as a popular weekly meeting spot. The image of a row of women idly flipping through magazines under a hair dryer hood became a symbol of postwar prosperity and of women’s new leisure time.


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